What is an expired domain and how can it help you in your internet marketing endeavors?
It’s easy to explain, an expired domain is a domain that hasn’t been renewed.
As with anything in life, there are all sorts of possible reasons this may have happened – it’s possible the domain’s owner simply forgot to renew, there’s a possibility the domain registrar didn’t remind the owner (or used an out of date email address to tell them), maybe the domain owner bought the domain intending to do something with it and then changed focus. There are lots of different reasons why a domain name has expired.
So what’s in it for you?
First off, Google are said to give more importance to domains the older they are. By definition, an expired domain is at least a year old, which means that it is automatically older than purchasing a brand new domain.
Next, if the domain has actually been used, there are likely to be links pointing to the website. It is likely to be indexed in the search engines as well.
If you’re extra lucky, the domain may have had sufficient importance to gain some Google Page Rank.
Yeah, you read that right. There are a lot of expired domain names that have a Google Page Rank and even attract traffic.
The trouble is, you’re not the only person looking for expired domains. The very best expired domains are snapped up within minutes or even seconds of becoming available.
Which means that if you are thinking about buying one or more expired domains either for your own use or to “fix up” and sell on to others, you’ll need to work fast.
The easiest way to achieve this is to use a service that will allow you to search for domains that are soon to expire. This will give you an advantage and will allow you to snap up the domain names you’re interested in as soon as they expire and are allowed to be purchased again.
Check out this excellent affordable service to hunt down expired domains here.
Posted under Domain Names
This post was written by Lyndsay on January 31, 2009
