There’s no lack of advice on the web with regards to what people ought to do to improve your WordPress site’s search engine rankings.
It is easy to feel bewildered if you devour all the information that’s out there, because a group of folks concur with others while some completely disagree and offer dissimilar advice.
Not too long ago a distinguished group of search engine optimization professionals gave their consensus opinions to SEOmoz on what’s important to gain good search engine rankings today.
In summary, these are the four heavy-hitter SEO ranking elements, according to the experts’ consensus opinion.
The Right Keywords in the Title Tag
Using the appropriate keywords when crafting the text for the title tag of a WordPress post is of extreme importance. Not only does it promote higher rankings, it also helps with improved click-through from the search engine listings to your WordPress site. It’s of reduced use to be listed high in the search results without receiving that many clicks. The primary goal is to get as many visitors to the web site as possible.
The keywords that were used by the searcher are highlighted in bold in the search results. When the right keyphrase of the title is bolded, it stands a better chance of being seen and receiving that mouse click. Notwithstanding, highlighted keywords aren’t the only element to consider when crafting the page title.
Lots of additional clicks can be earned from a cleverly written page title tag, particularly when it invites and entices the searcher to click. It’s more advantageous to gain a hundred clicks from the 5th position with a great title than 50 clicks from listing number 3 with a poor page title, correct?
The Anchor Text of Links to Your Site
The anchor text that is utilized in the link that points to your web site from an external web site counts a lot in the search engine computations to determine what your web site is all about. In addition, what your web site is all about defines mostly what it will rank for in the search engine listing.
If it’s possible that you can influence in any way the anchor text that other sites utilize when they link to you, then it’s a very prudent way of investing your time.
The more web sites that link to your web site employing a particular set of keywords, or alternate versions of that keyword, will prompt the SE’s to more eagerly compute that your site is focused on that certain keyword.
It’s even better when the content of the destination page on your web site contains that particular keyphrase and its latent semantic equivalents.
The Universal Link Popularity of Your Site
The volume of links that are pointed to a site is used by the search engines to figure out the relative importance of a site. They take into account both quality of the links and the quantity of the hyperlinks.
The importance of your site grows in the eyes of the SE’s according to the number of different sites that link to your web site.
Link building is an ongoing work in progress. One can never have enough backlinks pointing to your website. True, one can build backlinks too fast and that can raise some flags in the algorithms of the search engines. Notwithstanding, if done as an ongoing action with a longer term outlook, every backlink deserves the effort of getting it. They all contribute to an improved perceived importance of your web site.
Link Popularity in the Internal Link Structure of the Site
The fact is that some of your pages will gain more links than other pages. Those that don’t obtain many links might be the actual money pages that you would desire to rank high in the SE indexes.
The internal linking structure, as well as the anchor text utilized in the internal links, is the way to disperse PageRank inside your own site. The wisest path is to obtain the WordPress SEO plugin that affords you total control of the internal links of your Wordpress blog.
Some SEO professionals say that an internal link carries the same value as a link from an external page. That does not mean your web site will rank by having only internal links.
What it does mean is that you can cause a page to be ranked by pointing internal links to it even if it does not have many external links, provided that the remainder of the web site has acquired adequate PageRank from external links.
Posted under SEO
This post was written by Lyndsay on September 14, 2008
